1970s
Colour TV changed the world, making everything even more exciting to watch. Admiral jumped at this opportunity, convincing many sports clubs to start wearing their individually personlised kits.
Leeds United were the first English club to wear visibly branded kit, with the Admiral logo proudly positioned on their shirt and shorts.
With the success of personalised kits, the fans wanted to wear their own. Admiral secured a ground-breaking contract with the English FA, to produce the first commercially available England shirts.