ADMIRAL THROUGH TIME
Leicestershire born Christopher Cook and Harold Hurst began manufacturing hosiery in 1908 and created the Admiral trademark in 1914 to brand their ranges of underwear.
When England’s success in the World Cup in 1966 had the nation in high-spirits, Admiral used this opportunity to begin manufacturing sportswear.
Colour TV changed the world, making everything even more exciting to watch. Admiral jumped at this opportunity, convincing many sports clubs to start wearing their individually personlised kits.
Leeds United were the first English club to wear visibly branded kit, with the Admiral logo proudly positioned on their shirt and shorts.
With the success of personalised kits, the fans wanted to wear their own. Admiral secured a ground-breaking contract with the English FA, to produce the first commercially available England shirts.
Admiral rapidly expanded throughout the late 1970s and 1980s with replica licensing deals with clubs in the UK and US. In 1982, the iconic Admiral England Kit was produced for the World Cup held in Spain. This all lead to many leading clubs proudly wearing their Admiral shirts on the field.
Admiral became the official kit supplier to the England Cricket Team. They also produced shirts for the South African and West Indies cricket teams, as well as continuing to supply kits for Leeds United, Bristol City and others.
2011, Admiral Sportswear was established, reigniting the brand with a sportswear range for the public.
In 2012, Admiral launched a menswear range – Admiral Gold – this collection was influenced by Admiral’s heritage, but with modern styling.
2017 brings us to the launch of the first male grooming and toiletries range from Admiral.